Presented with the need to choose an original sport, I chose fishing. As it turns out, it is the only sport I’m good at. I mean, where else can you sit by a river with a beer for 4 hours and call it a sport? Too bad I’ve never caught anything but pondweed.
Concerned that this particular sport was too lethargic for a Greek hero’s liking, I narrowed it down to sport fishing or competitive fishing involving a team of two to three fisherman.
Next, a name was required. In a class exercise several names came up including The Woodspears, The Marble Warriors and The Burnt Greek. None of them really ignited as ideas, but the random name ‘Dumbfishers’ caught my eye. My pencil decided to tack three Greek competitive fishermen on top who looked like they were having a good time. Something kind of clicked and this idea really seemed to be working.
The 'fishers' part of the name comes from the Greeks love of boats, fishing, and nets. I swear that the ‘dumb’ part comes from the Trojan Greeks who stupidly let in the Trojan horse, and not general Greeks themselves. Far be it for me to insult Greek intelligence, their amazing completely not outdated hairstyles, and their modesty when it comes to food...
With name out of the way, I developed an illustrative graphics logo. Many sports logos include complicated vector illustrations into their logo (instead of a simple corporate style), so I know this will not be out of place. What will be out of place is the fun style I'll do it in, and I'll explain why.
Sports logos are always so angry and combative, and while these traits are great for pure competitive sports, they don’t fit in that well with something a little more laid back like fishing. Therefore I am using a fun, almost childish style to emphasise that fishing is different to every other sport: the fun is primarily in the doing nothing, not the competition. Doing a corporate type design would betray the fishing team's very essence.
I envisage 'The Dumbfishers' as a local fishing club based in Greek, having fun while also respective of ancient Greek traditions. I just couldn’t tie Achilles directly into the name but I vowed to include a ancient Greek chariot somewhere in the design as a nod to Hector’s humiliating drag behind a chariot while dead. This is much like how fisherman parade around with their massive prize fishes (or photos of).
The fisherman to be included behind the chariot are going to be very simplified and stylistic, similar to my current sketch (but developed much further of course). The typeface is going to be classic Greek, and the colours of the whole design will be white and blue - with orange or black touches if needed. I will try and include some Greek hairstyles on the fishermen in the final vector design...
Concerned that this particular sport was too lethargic for a Greek hero’s liking, I narrowed it down to sport fishing or competitive fishing involving a team of two to three fisherman.
Next, a name was required. In a class exercise several names came up including The Woodspears, The Marble Warriors and The Burnt Greek. None of them really ignited as ideas, but the random name ‘Dumbfishers’ caught my eye. My pencil decided to tack three Greek competitive fishermen on top who looked like they were having a good time. Something kind of clicked and this idea really seemed to be working.
The 'fishers' part of the name comes from the Greeks love of boats, fishing, and nets. I swear that the ‘dumb’ part comes from the Trojan Greeks who stupidly let in the Trojan horse, and not general Greeks themselves. Far be it for me to insult Greek intelligence, their amazing completely not outdated hairstyles, and their modesty when it comes to food...
With name out of the way, I developed an illustrative graphics logo. Many sports logos include complicated vector illustrations into their logo (instead of a simple corporate style), so I know this will not be out of place. What will be out of place is the fun style I'll do it in, and I'll explain why.
Sports logos are always so angry and combative, and while these traits are great for pure competitive sports, they don’t fit in that well with something a little more laid back like fishing. Therefore I am using a fun, almost childish style to emphasise that fishing is different to every other sport: the fun is primarily in the doing nothing, not the competition. Doing a corporate type design would betray the fishing team's very essence.
I envisage 'The Dumbfishers' as a local fishing club based in Greek, having fun while also respective of ancient Greek traditions. I just couldn’t tie Achilles directly into the name but I vowed to include a ancient Greek chariot somewhere in the design as a nod to Hector’s humiliating drag behind a chariot while dead. This is much like how fisherman parade around with their massive prize fishes (or photos of).
The fisherman to be included behind the chariot are going to be very simplified and stylistic, similar to my current sketch (but developed much further of course). The typeface is going to be classic Greek, and the colours of the whole design will be white and blue - with orange or black touches if needed. I will try and include some Greek hairstyles on the fishermen in the final vector design...
Three Designs:
WELL DONE SIMON!!! :D
ReplyDeleteFishing was an interesting choice of ‘sport’. You have managed to raise some interesting and valid points about the development of your “Dumbfishers” logo.
I liked how you were able to take away from the angry and combative style of the traditional sports logo, by adding a comical feel to the logo whilst maintaining a competitive edge to the sport by saying its for “sport fishing (not casual fishing) to be done in teams of 2-3 fisherman”, and its not like other sports out there.
You have a great eye for detail in relation to your logo for example:
The whip is in the form of a fishing rod, and a yellow fish appears in the chariot. These minor details make for a great and successful logo.
The only downside to this logo is I don’t think your relationship between your chosen sport and your greek god Achilles isn’t represented enough in your logo. Sure the chariot relates to Achilles, but does it relate to fishing?
As a suggestion you could try changing the chariot to a boat, or even focus on the spear and Achilles heal. By having a person spearing a fish…..
Regarding the type, I agree that it needs to keep that child/ fun look to it, but you still may want to mention what the chosen sport is ‘Fishing’.
I can’t wait to see your final “Dumbfishers” logo.